I recently created a logo and print campaign to raise awareness
around the new Rocca Fella records Air force 1 that will hit
shelves later this year. With Rocca Fella always having a clean
design i did not want take anything away from that, the
shoe is simple, clean and made for the streets.
around the new Rocca Fella records Air force 1 that will hit
shelves later this year. With Rocca Fella always having a clean
design i did not want take anything away from that, the
shoe is simple, clean and made for the streets.
I have tried to reflect the clean look of the shoe in the print
campaign whilst adding some movement to Rocca Fella logo.
Introducing bubbles at the top to reflect the air in the shoe.
campaign whilst adding some movement to Rocca Fella logo.
Introducing bubbles at the top to reflect the air in the shoe.
